Consultant
Patronage & Events
From 2017 to 2025, Tadayoshi joined the Development and Patronage Department of the Paris National Opera House and worked as a project manager in the space rental and events department.
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He now supports cultural structures in developing their own resources.
STRATEGY
Developing patronage and commercial operations : an essential strategy for the sustainability and influence of the cultural enterprises.
In a context which challenges economic models, it is essential for a cultural enterprise to diversify its sources of revenue. The development of patronage and commercial operations meets this requirement by ensuring greater financial stability, while strengthening the link with the local economic and social links.
Patronage allows for lasting partnerships with companies or individuals who wish to be involved in projects that convey meaning, values, and image. In return, these patrons benefit from enhanced visibility, tax advantages, and often privileged access to works or events.
Commercial operations (sales of derivative products, expanded ticketing, private events, cultural services for businesses, etc.) are an important lever for generating their own resources while expanding audiences. They allow the cultural enterprise to strengthen its brand, promote its expertise, and reach new market segments.
By developing these two axes, the cultural enterprise does not just survive economically; it asserts itself as an innovative, committed player rooted in its territory, capable of combining artistic excellence and entrepreneurial dynamics.
Tadayoshi values your institution’s identity and works alongside you to craft a clear, value-driven business strategy adapted to your objectives.
EVENTS
Events are much more than just gatherings : they are a strategic lever for developing the reputation of cultural institutions and creating a long-term bond with their audiences and partners.
An event is an opportunity to showcase a cultural enterprise's values and talents. It helps broaden communication about its programming and to diversify its audiences. The diversity of events can also enrich cultural programs, forge new partnerships, and build connections with artistic programming.
In a world saturated with digital information, events can generate a powerful emotional experience that leaves a lasting impression and builds audience allegiance. Through ticketing, sponsorships, and partnerships, events are also a source of additional revenue and a economical growth resource.
By bringing together artists, spectators, partners, and institutions, it creates a collective dynamic that strengthens cultural and social roots.
Inspire, captivate, impress: Tadayoshi blends creativity with logistical expertise to ensure every event is a memorable success.